It’s important not to allow bad habits that form from speech to drift into professional business writing. Every word on the page will be judged by a potential customer so make sure all business related writing, marketing information, website content, manuals and correspondence are professional. Even in industries where writing doesn’t have to be strictly formal, it still has to be professional. It cannot alienate your intended audience. Before any document is released for public or customer viewing, read the document again placing yourself into the viewpoint of the intended receiver.
A tautology is saying the same thing twice.
You wouldn’t want to send someone an email with this message:
I’ll join you at 8.30 am in the morning for a briefing before our usual morning meeting with the team.
A better email relaying the same information would be:
I’ll join you at 8.30 am for a briefing before our usual morning meeting with the team.
In this case, the sender is still making an 8.30 am appointment with the receiver without the use of a tautology.
When someone wants to emphasise a point, it’s possible to get carried away and overdo it, perhaps even appear abusive or uncontrollable. At times, even in business, people can get emotional, but it should be controlled when dealing with colleagues and certainly customers.
There is no point in ranting in an email or letter to someone about a situation that has been overlooked or completely mishandled. Instead, throw your focus into how to fix the problem as quickly and painlessly as possible, and then formulate a plan, so it never happens again.
A cliché is a phrase that has been used often and is annoying to hear or read. A person that leans on clichés can earn a reputation of not having any original thoughts. Would you want to deal with someone in business that comes across that way?
In today’s society, there’s a growing trend to create catchy slogans that quickly turn into clichés. That’s fine if it’s done in a positive way where it promotes company awareness or branding. Some catchphrases may become a generic term or name given to a new development or product. But generally speaking, clichés should never reach your professional written work.
No part of this may be represented in any medium without written consent from the author. Mary Broadhurst © 2014