There are certain guidelines that should be followed with all your documentation if you want your business and your actions to be trusted and respected.
Facts, facts, facts
Get your facts right. Don’t presume, guess or surmise. A factual article or business document should be conclusive of its information, so check the facts. Ideally, recheck your facts with multiple resources.
Give credit where credit is due
This includes in text citations, references, and quoting other people. Never steal or ‘borrow’ someone else’s phrase without giving them the credit for it. Never disguise someone else’s hard work, idea, or anything else for that matter as your own.
Don’t include everybody
How many times do you hear someone arguing a point and carelessly include that everybody has the same opinion as the person speaking. No one can know what everybody is thinking or know everyone’s individual opinions, so that makes the statement ludicrous. What are the chances of everyone having the same opinion? Even if the majority do share the same thoughts, there will be those who don’t.
Leave personal opinions out
Unless you are an expert in your field, leave out your personal views. Your opinion may be clouded by personal experience, which can sometimes be unique and not shared by others. Stick to the facts and what esteemed professionals have proved rather than your take on a subject.
No part of this may be represented in any medium without written consent from the author. Mary Broadhurst c 2014