General Tips When Writing Documents

There are certain guidelines that should be followed with all your documentation if you want your business and your actions to be trusted and respected.

Facts, facts, facts

Get your facts right. Don’t presume, guess or surmise. A factual article or business document should be conclusive of its information, so check the facts. Ideally, recheck your facts with multiple resources.

Give credit where credit is due

This includes in text citations, references, and quoting other people. Never steal or ‘borrow’ someone else’s phrase without giving them the credit for it. Never disguise someone else’s hard work, idea, or anything else for that matter as your own.

Don’t include everybody

How many times do you hear someone arguing a point and carelessly include that everybody has the same opinion as the person speaking. No one can know what everybody is thinking or know everyone’s individual opinions, so that makes the statement ludicrous. What are the chances of everyone having the same opinion? Even if the majority do share the same thoughts, there will be those who don’t.

Leave personal opinions out

Unless you are an expert in your field, leave out your personal views. Your opinion may be clouded by personal experience, which can sometimes be unique and not shared by others. Stick to the facts and what esteemed professionals have proved rather than your take on a subject.

No part of this may be represented in any medium without written consent from the author. Mary Broadhurst c 2014

E-Marketing

E-marketing is an important step in promoting your business. The Internet is a popular source for people to research and when they are ready to buy, you want them to think of you. Whether you’re skilled with using a computer or not, if you have a business then you need to market that business online or you’re just throwing potential sales away.

One of the best ways to market your business and provide customer service is to offer free information. This way customers will be enticed to visit your website for self-education on a product or service. Then when they are ready to buy they will be more inclined to purchase from someone who has supplied them with the knowledge they needed to make a sound decision. Even if they decide the product or service is not right for them, they may tell their friends, who are in the market for that item. Never lie or embellish, your information must be accurate and not misleading.

There are a number of ways you can reach out to your potential customers besides offering free information on your website. Provide free assistance via email. There are many people who would rather send off an email than pick up the phone. Cater to that demand.

You could write articles known as blogs or reprint articles. Potential customers will search the Internet and read articles to gain more knowledge. If you peak their interest, then they can click on the link from that article and be directed to your website. Offer more information, give them a reason to spend some time in your online store, encourage them to join your mailing list.

If you do have a mailing list then don’t make the mistake of using it strictly as a selling campaign. It’s never wise to inundate people with emails. People have trusted you with their email address, so respect that. Otherwise you will be an annoyance and have potential customers clicking on the link to stop ongoing correspondence. You should always have a link to opt out of future emails.

Handed correctly, these types of emails are designed to remind your customers that you are there when they are ready to purchase. Offer more information, suggestions, and tips; better yet – try to get some interaction happening.

No part of this may be represented in any medium without written consent from the author. Mary Broadhurst c 2014