Website Content for Creative Artists, Clubs and Small Business Owners

You’re busy creating your wares, running your small business, or growing your club. You chat to someone who asks for your website details. But wait! You don’t have a website? That person gives you a look like you’re from the dark ages and the barrage begins:

  • how can you run a business without a website?
  • how can you compete with your competitors without a website?
  • how will people find you or see what you offer without a website?

And the annoying part is that it’s all true. No matter if you’re a creative artist, or if you’re trying to help a club grow its membership, or a sole business owner trying to do everything – you need a website.

Perhaps you are concerned that you don’t know what information to include in a website, or you don’t have the time to create and then maintain a website. Valid reasons, but don’t let that stop you.

It’s not that scary when you break it down to what a website is to achieve. For the website owner, it might be to sell products or services, to increase memberships, or to grow your clientele. Besides this, your website must serve a purpose for visitors, such as knowledge and instruction, and if the visitors are satisfied then they will consider your goods or services or membership.

Once you know a website’s purpose, it’s a matter of creating a website that fulfils the needs of the owner and the visitors.

The Website Owner – which category do you fall under?

Creative Artists are motivated to:

  • sell wares (e.g. paintings, pottery, jewellery, books, etc.)
  • sell services (e.g. freelance writer) or commission work (e.g. painting)
  • provide a mailing list for newsletters and to grow clientele.

Small Business Owners will want to:

  • sell products and/or services depending on the business
  • provide a mailing list for newsletters and to grow clientele.

Clubs might be eager to:

  • sell products or services depending on the club (e.g. merchandise, e-books, horse riding lessons, memberships, courses, etc.)
  • provide a mailing list for newsletters and memberships.

This highlights that you will need to dedicate space on your website to sell and promote your products and services. You will need to include a mailing list for visitors to join.


Visitors are looking for:

  • Intellectual knowledge – this could be basic information for beginners or more in-depth information to add to existing knowledge.
  • Instructions on how to perform a task, how to handle a situation, how to do something like the professionals, and so on.
  • Interest in a particular field, such as the arts and wanting to know how particular artwork is created, tips on sailing, horse riding, or better care for a pet.
  • Required interest in a particular field – this is usually the result of researching a product or service prior to purchasing.

This indicates that you need to include quality content on your website that will interest visitors, get them to click through your web pages or blog and join your mailing list.

Other Important Pages

It would be wise to include these other important pages:

  • Home Page – this is your entry point, the door to your virtual shop. It’s your chance to peak your visitors’ interest.
  • Contact Page – so people can contact you. You may want to do this through a contact form as a spam preventative.
  • About Us – people want to know about you. Briefly tell them about your company’s history and why you’re different from your competitors.
  • FAQ – provide answers to frequently asked questions and save yourself and your visitors some time.
  • Testimonials – this is one of those occasions that it’s okay to brag. Tell the world about your great reviews.
  • Privacy Page – so people know how their information is used and/or stored.
  • Events Page – especially important for those creative artists and clubs.

Now you know what pages you need for your website or to improve your existing website.

Image by Henry Romero from Pixabay


How Can a Professional Writer Help My Business?

All businesses struggle with the demand of producing the necessary documentation for customers and in-house needs.

Perhaps you are the proud owner of a micro business. You may be covering all jobs on your own, or you have up to five employees or freelancers assisting you. The demands fall heavy on your shoulders as you compete with the bigger companies.

Perhaps you run a small business and possibly employ up to 15 employees. You may have more people than your micro competitors, but is everything document-based being handled in a timely manner and produced well?

Larger companies may be experiencing their own share of problems with an influx of work, staff away on paid or sick leave, or restructuring has left too much work to be completed by fewer employees.

All businesses face their own set of problems. It could be anything from insufficient amount of staff to people struggling with proper usage of grammar and punctuation. You have a mound of work that customers are demanding and the clock seems to take on an evil pleasure as it ticks away the time.

A professional writer has the training and experience to churn through those massive piles of documents without even breaking into a sweat. Think about all those e-marketing opportunities that your company could be missing out on, all those potential sales opportunities, simply because there isn’t enough skilled employees to produce blogs, website content, and marketing information.

If the writer can also take on the uploading of files and the maintenance associated to social networking and other e-marketing strategies, then a large proportion of necessary tasks are being carried out professionally. This allows you and your employees to concentrate on billable work. Every minute that you are not making money is a minute that is costing money. It actually works out cheaper to hire someone to take on these duties than to pay an employee a wage and all the associated entitlements.

So next time you’re staring at a blank page waiting for inspiration to write your next blog, think about how a writer could handle this task for you and produce a polished document in less time.

No part of this may be represented in any medium without written consent from the author. Mary Broadhurst c 2014