Purpose of Newsletters

It’s important to activate multiple marketing strategies for your business. Incorporating newsletters (also including e-newsletters, magazines, and e-zines when referring to newsletters) is the most direct way to reach and interact with your audience. Combining this marketing tool with social media marketing is a crucial element for your marketing strategies.

Newsletters provide insightful knowledge that shows you are an expert in your field while maintaining your company’s individualism, branding and personality.

Newsletters Are Still Relevant – The Power of Newsletters in Modern Marketing 

Some people think social media is all they need, and while it’s an important marketing tool, the favourite form of delivering and receiving information for businesses and clients is through email. Incorporating newsletters delivered via electronic means should be part of your business’s marketing strategy. Don’t forget that social media platforms often have outside influences competing for your audience’s attention, which makes it easy for them to become distracted and click away from your business – newsletters don’t have this issue, as each newsletter stays in touch with your customers and drives traffic to your website.

Everything evolves over time and the trend in newsletters has moved away from simply converting a prospect into a customer. It’s important not to use newsletters to simply push sales, otherwise you jeopardise annoying your customers and they will either delete the mail without opening it or they will unsubscribe. In a worst case-scenario, if you have really annoyed your customers with sales email bombing, is that they may become determined to never buy from you in the future.

Today’s focus is on converting a prospect into a customer and then continuously engage with that customer. The email’s intent for your business is to promote your company’s products or services and the business itself, but in a less obvious or annoying way. It’s a case of first building a rapport and then maintaining that rapport through email marketing while providing informed information on new services, products and company updates. You can include details about sales or discounts, but quality content is the goal.

Because your newsletter is a marketing strategy and it’s representing your business, it needs to maintain your company’s individualism, branding and personality. As for size, the newsletter content can be short with an article or two, or it can be longer with multiple pieces providing helpful hints that tie back to your business. This form of content marketing allows linkable opportunities for you to share with your customers through social media and build your business awareness further.

Benefits of Outsourcing Newsletters

You need to produce content to be viewed as an expert, but it takes skills and time to produce engaging content. Large companies may employ a marketing guru who implements newsletters as part of their marketing strategies, and while smaller sized businesses or clubs may not be in a situation to do that, they can outsource this vital role and still compete with the larger companies for the same audience.

Even if you are in a niche industry or market, you may prefer to provide notes or written draft of content, and we’ll turn your information into polished quality content.

Newsletter Service Packages – Select the Best Option to Suit Your Business

To save you time, consider the best option for your business when it comes to outsourcing your newsletter:

Package 1 – Set-Up and Launch 

Complete service for your newsletter marketing strategy, Package 1:

  • design and format – your newsletter will incorporate your existing brand
  • discussion and confirmation of a suitable name, and ideas for your publication
  • newsletter set up – a template will be created as a guide for future newsletters
  • set up delivery of newsletters – this is set up in an approved email platform or printed at professional printers for distribution
  • write/redraft content (includes editing) or edit/proofread provided written content
  • launch the first issue through email.
Package 2 – Set-Up, Launch and Maintain

Everything mentioned in Package 1 is included, plus Package 2, which is:

  • calendar schedule of future newsletters (based on an agreed number of issues, or for part or full year) on agreed topics
  • write/redraft content (includes editing) or edit and proofread provided written content for the future newsletters and delivering them as agreed.
Package 3 – Newsletter Content Only

This package is for businesses and clubs who handle their own uploading, formatting and distribution of their newsletter. For providing content only, Package 3 covers:

  • Discussion of topics for agreed number of newsletters
  • Content written and edited, or provided content is edited
  • Content provided in Word for newsletter based the agreed topics.
Package 4 – Existing Newsletter Handover

If you already have an email campaign and email platform already set up, but want to hand over the process to BES – Business to maintain. Package 4 covers:

  • discussion and confirmation of ideas for your publication
  • newsletter template will be created as a guide for future newsletters if not previously created
  • write/redraft content (includes editing) or edit/proofread provided written content.

Outsource Your Newsletter – Save Time and Boost Engagement

Outsourcing the entire process to us will save you time and money, allowing you to focus on your business. There will be a few things that needs your initial attention, such as:

  • discussing and deciding on a list of topics for the content
  • how short/long the newsletter will be
  • how often you want a newsletter to go out (every two or three months, monthly, fortnightly or weekly)
  • whether you prefer to take on the ongoing process of producing and releasing the newsletters after the initial launch, or if you prefer us to handle it on your behalf
  • and if you prefer to provide the written content to be edited, or prefer us to write the content based on the agreed topics (specialist-related information will require notes).

Delivery Options

Newsletters can be delivered through an email platform of your choosing, or we can provide suggestions based on your budget.

We can also provide hard copies of the newsletters for your office or reception area. When people are waiting in your reception area, they are looking for something to do to fill in the time, so they tend to pick up the company’s newsletters and flick through for interesting and informative articles to read. Also, it’s a good way to promote yourself at conferences, trade shows and events if you can hand over a newsletter filled with valuable content for the reader that promises more quality information if they sign up, which will increase your database for future newsletters and opportunities to promote your products and services.

Newsletters published after expos and trade shows can include highlights, photos and articles gathered from the events. It’s important to include the newsletters on your website, so customers and potential customers can access your archived newsletters, which adds information value to your website and helps to rank you higher in search engines, such as Google.

Costs and Time

Allow approximately one month to set up and launch the first publication. This is due to discussions, obtaining the information, design, writing, editing, proofreading, setting up the delivery system, and launching the first publication.

Due to the individual requirements, we’re unable to provide costs on our website, but contact us for a firm, no obligations quote.

The fee to providing ongoing content and/or managing additional newsletters (after the initial set up and launch of the first newsletter) usually doesn’t change unless the content parameters have been altered, such as the design.

Contributing factors for fees include:

  • the number of pages in the newsletter (e.g. two-page newsletter or an eight-page newsletter)
  • the content size (e.g. one or two articles, or multiple articles)
  • article size, such as small articles (300–400 words) or longer (500–1,000 words), or a mixture (one article at 800 words and three articles at 300 words)
  • the newsletter publishing requirements (the email platform chosen have their own fees, your own email system (such as Outlook), or printed copies (which includes the printer’s fees)
  • publication regularity, such as published quarterly, monthly, fortnightly, or weekly for short newsletters;
  • the bases of obtaining the information/content (e.g. information provided in note form, written draft of content, or writing content from research and interviews).

Contact us today for a free, no-obligations quote, and increase your products, services, and business awareness.