When the same information needs to be delivered through a number of mediums (such as printed material, content on a website, or as a PDF), it can be produced using XML.
Suppose the original document was created in Microsoft Word, but now that same information needs to be displayed on the website and stored as files for email distribution. It’s not a simple case of copying and pasting because Microsoft Word has encryptions, which causes weird characters to surface within the text of your website. It requires retyping the information into a web-based friendly software.
Transposing that original information into each different format for its intended use will waste time. But there is a better way of handling this task instead of writing that same information into different formats. The information can be written using XML, so the data can be quickly adapted without having to rewrite the same information over and over again. XML allows images and graphs as well, so nothing is lost.