Your virtual shop on the internet
It is important for individual businesses to have a website to compete in today’s market, but it has to be more than just selling a product or service. It has to offer quality information, and provide expert assistance, because every visitor to a website is a potential customer. Make the most of the opportunity when visitors land on your website and entice them to spend more of their valuable time exploring it.
Your website has to do a better job than a shop. It is a lot easier for a person to click onto someone else’s website than it is for that person to leave a shop while the assistant has been so helpful and friendly.
Strive for quality content for success
Visitors who land on your website already have an interest in your products or services, that is why they have typed a general phrase or keyword into the search engine. It is vital to the success of your business to turn that interest into sales. A well presented website and superb content will help to get you there.
How can businesses encourage people to click on their website instead of someone else’s? Make sure your content mentions possible words or phrases that someone might use to search. This method (Search Engine Optimisation or SEO) helps push your website closer to the top of the first page, which is extremely important.
Imagine a row of shops along the side of the road. The shops continue further than your eyes can see and they are all selling the same products and services that you are interested in. You glance at the first shop front and–if it is appealing–you enter the shop, have a look around and chat to the shop assistant. You might be tempted to make your purchase with that seller, otherwise you might check out another two or three to compare prices. How many of these shops would you intend to check out before time becomes a priority or you just get tired of looking? There are many other shops along that same street, but you do not even bother looking at them. What if you owned one of those shops and it was further down the road where few people still have the determination to keep looking? How many sales would you be missing out on?
Websites on the first page will be viewed most often. Many surveys have already shown that many people will not venture beyond the second page. All the others are lost in obscurity.
What can you expect?
BES can write quality content from provided notes and/or we can research additional information. Content can be written in HTML format or in Notepad for easy transference. BES can also edit your existing website content.